Sun Day Burgers is a market stand selling vegan burgers in the middle of Berlins’ famous flea market Mauerpark and recently also at Markthalle Neun in Kreuzberg.
The idea behind is to offer a healthy and delicious meal, easily accessible to vegans and non vegetarians, to make people feel good about vegan food, so this lifestyle becomes more attractive, and therefore helps to create a cruelty free world for animals. Besides the special fresh tasty vegan food and the, Sun Day Burgers offers a extraordinary service by proactive information and advice about vegan places in Berlin, plus giving friendly help with any other matters. This all combined with a charming staff team creates a unique magic atmosphere. The projects’ long term vision is to become a template of an easy accessible vegan food offer, and a role model of living true collaboration within the existing vegan network. A prototype that can be adopted by others and grows organically. For strengthening the Sun Day Burgers business in general and for spreading the news about the new place in Kreuzberg , we developed a Brand Strategy, Logo and Corporate Design, Web-Presence, and a Flyer-Campaign for the Stand at Markthalle Neun.
Development of a Brand Statement as Basis for Logo Development and design of a Communication Strategy. Implementation of Advertising Materials such as Flyers, a Webblog, Businesscards and a Sign. Coordination of the Design Process between Lilith & Ray from Sun Day Burgers, the Designer Team Suse Hagelauer & Philip Laibacher and other project partners.
Design: Suse Hagelauer & Philip Laibacher
Foto: Marita Mayer
